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Tamara's avatar

You brilliantly managed to skewer the habit but also the human hunger for fashionable despair. I would only extend your analysis with one more layer: what we see is the industrialisation of repetition, not simply history repeating.

Where once apocalyptic warnings were the domain of a few deranged prophets on a hill, now they are mass-produced and mass-marketed. Fear is instinctual, but it has also become a subscription model. Entire media ecosystems have perfected the monetisation of existential dread, selling us not actual insight, but “catastrophe as content.” We stumble into despair, we have it emailed, streamed, and algorithmically targeted.

It’s no coincidence that the same people shouting about systemic collapse are also the ones meticulously branding themselves as “truth-tellers” with Patreon links. The 19th-century Millerites you invoked at least had the decency to weep at the Great Disappointment; today’s doomsayers pivot to “exclusive commentary for paying members only” before the ashes have even cooled.

Compare today’s climate discourse. No serious person disputes climate change, but watch how narratives have shifted from “here’s what you can do” (a call to action) to “it’s already too late, and you’re doomed unless you follow me.” Hope is now considered gauche. Despair has been professionalised.

In short: history doesn’t just repeat! It gets franchised!

And the most ironic part? True catastrophe usually blindsides civilisations not when everyone is panicking but precisely when everyone is busy performing their panic.

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